MARTON VARGA
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About me

Assistant Professor of Marketing
Bocconi University

I am an Assistant Professor of Marketing at Bocconi University.

My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, and how COVID-19 lock-downs and product recalls affect used car prices.

​Before my PhD, I worked as an economist and gained experience in public policy. I obtained my Master diplomas in Budapest and Lisbon.

I love great food, travel and various sports that include a ball or an engine.
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