Assistant Professor of Marketing Bocconi University
I am an Assistant Professor of Marketing at Bocconi University.
My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, and how COVID-19 lock-downs and product recalls affect used car prices.
Before my PhD, I worked as an economist and gained experience in public policy. I obtained my Master diplomas in Budapest and Lisbon.
I love great food, travel and various sports that include a ball or an engine.
