Assistant Professor of Marketing Bocconi University
I am an Assistant Professor of Marketing at Bocconi University, where my research focuses on online product search and purchasing behavior, particularly in the context of user-generated content. I am also interested in the effects of product recalls, as well as how fMRI studies can improve forecasts for product sales.
I completed my doctoral studies at INSEAD and Sorbonne University. Prior to my PhD, I worked as an economist, gaining experience in public policy. I also hold Master’s degrees from universities in Budapest and Lisbon.
In my free time, I enjoy great food, traveling, and participating in various sports, especially those involving a ball or an engine.
